Run 100 customer interviews by tomorrow morning
Strella is a customer research platform that uses AI to run in-depth interviews and generate actionable insights in just a few hours.
Finish a study faster than it takes to schedule one interview.
Generate an unbiased discussion guide.
Exploratory Research
Understand your target audience, their needs, and the opportunity landscape
Concept Testing
Test new product ideas or concepts with potential users.
Customer Journey
Understand how customers make decisions
Usability Testing
Assess how easy your product is to use
Other
Define your research objectives and get a tailored guide
Recruit participants who meet your research criteria.
Young women in tech that work in the NYC metro area with 3 years of Java or Python experience
Run AI-moderated interviews that dig deep.
You mentioned “it’s not perfect, but it works” — can you tell me more about what “not perfect” looks like?
What happens in those moments when the system breaks down or feels frustrating?
Analyze key themes across responses.
What flavor profiles are people craving but can’t currently find? Based on the interview responses, participants tend to fall into 3 distinct groups depending on what motivates their flavor curiosity – those drawn to nostalgic comfort, sensory novelty, and mindful indulgence.
Insights that influence stakeholders.
Built for teams who needed deep customer understanding yesterday.
“I was amazed by the speed to insights, how seamless it is to build discussion guides, and the AI moderator's ability to ask thoughtful follow-up questions based on responses!”
Sarika Patel, Head of Product Research
“Strella gave our team a rapid path to actionable insights, compressing weeks of internal analysis into just a few days. The platform helped our team move quickly on critical business decisions, and we’re looking forward to tapping into their capabilities for future digital product and UX innovation.”
Jackson Mlawer, Head of Product & Technology
“Before Strella, studies took weeks. Now we get insights in a day — sometimes in just a few hours. And because participants open up more with the AI moderator, the feedback is deeper and more honest. Research is now faster, richer, and easier to access across our team.”
Brian Santiago, Head of Design
“Before Strella, we only had the bandwidth and budget for 1-2 qual research projects a year. Now, our qual capabilities are fully unlocked. The change in our speed to insight has been nothing short of groundbreaking.”
Casey Greulich, Senior Director, Consumer Insights
“What would have taken weeks – likely four straight weeks of effort – was condensed into a few days. The amount of time saved is so massive. Plus, without Strella our confidence in our launch would have been nowhere near as high.”
Jordan Kleinman, Sr. Manager, Growth
“Strella saved us weeks of work on our new onboarding flow. We gathered actionable insights and were able to make fast changes in just 24 hours!”
Jack Jundanian, Director of Operations & Analytics
You have customer questions. Strella has customer answers.
Launch studies with confidence
From the first question to the final edit, AI generates unbiased discussion guides and refines them as you go — so anyone on your team can launch studies like a pro.
Talk to more customers at scale
AI-moderated interviews adapt questions in real-time based on participant responses to probe deeper, helping teams scale insights without stretching their bandwidth.
Share what matters, fast
Because research is only as powerful as the decisions it influences, instant highlight reels bring customer stories to life — and make insights impossible to ignore.
Rich insights, in record time.
90% Time-saving compared to manual qualitative research
70% Cost-saving compared to a focus group
100% Researcher + Participant NPS
Read the case study
Customer insights, on your terms.
Interviews moderated your way.
Moderate customer conversations yourself or let Strella’s AI step in. Either way, you get quality insights faster.
Your customers or our panel.
Get insights from customers you already know or explore up to 8M global participants through Strella’s panel.
Support for every type of study.
From usability testing to competitive analysis, Strella adapts to the research you need.
Insights that leave you understanding.
Chat with your research.
Ask any question and instantly generate a video highlight reel with Strella's chat feature.
AI that digs deeper.
Uncover the reasons behind customer behavior with smart probing.
Synthesis at every level.
From individual participants to big-picture objectives, Strella surfaces insights across customer segments.
Global research made simple.
Access 8M participants worldwide.
Find the right audience around the world, no matter who you need to reach – B2B, B2C, or anything in between.
Research without language barriers.
From English to Mandarin to Spanish, Strella conducts research across 46+ languages.
Insights around the clock.
Customers can complete interviews with Strella around the world, in any time zone, so you can get insights by tomorrow morning.